The cover letter should indicate why you are applying for the position and a brief description of your personal background and current job and how you can be an asset to the company. The content of your cover letter should be structured in such as way to persuade the prospective employer to find out more about you in your resume. It is important that it should be concise and straight to the point, if you know that your application is just one of the many hundreds that that is applying for the same job. It should be no longer than 1 page. If you are not able to contain all in one page, chances are, you have included too much detail which should be covered in the resume.
Something I overheard a long time ago on a good cover letter. It should be likened to a lady's skirt -- long enough to cover the subject but also short enough to arouse interest.
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